Conscient de la montée de l’intérêt porté au vin et aux châteaux viticoles aux quatre coins du Monde, Google a pris une longueur d’avance sur ces concurrents du web : très prochainement, c’est via Google Street View, l’outil gratuit de la firme permettant de visualiser de nombreux lieux à 360°, qu’il sera possible pour tout internaute du Monde de visiter virtuellement les domaines de certains châteaux viticoles.
C’est à la suite d’un partenariat gratuit entre Google et une dizaine de châteaux viticoles du Bordelais que, depuis Juillet 2013, les équipes de Google Street View sont mobilisées, aussi bien sur le terrain que derrière leurs écrans, afin de proposer des vues intéressantes à leurs utilisateurs.
Les châteaux partenaires du projet Google Street View :
- Château Lafon-Rochet
- Château de la Brède
- Château de Malle
- Château de Pressac
- Château d’Agassac
- Château Guadet
- Château Coutet
- Château La Conseillante
- Château Corbin Michotte
Selon Anne-Gabrielle Dauba-Pantanacce, directrice communication Google France, cette initiative rentre dans une stratégie globale de Google visant à aller chercher du contenu représentatif de la culture locale, les vins de Bordeaux étant d’excellents candidats.
Un court interview d’Anne-Gabrielle Dauba-Pantanacce a été réalisé par le journal Sud Ouest autour du projet et des partenariats entre les châteaux et Google Street View :
En France, ces partenariats sont les premiers et quelques domaines, notamment en Alsace, viendront certainement s’ajouter à la liste dans un avenir proche. Des projets d’oeunotourisme virtuel similaires ont également été lancé par Google en Italie, Espagne et Afrique du Sud.
Source : sudouest.fr.
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