La société de marketing IMG Worldwide a annoncé le partenariat entre la marque de bière Carlsberg et la Chinese Super League (CSL), le plus gros championnat de football de Chine.
Grâce à ce partenariat, survenu environ une semaine après la proclamation de David Beckham (évoluant actuellement au club français PSG) comme nouvel ambassadeur du football chinois, Carlsberg devient le partenaire de bière exclusif de la CSL pour les trois années à venir (jusqu’à 2016).
Après un partenariat avec l’Euro en 2012, le club anglais Arsenal et plus récemment avec la English Premier League (EPL), le géant de la bière Carlsberg montre encore une fois son intérêt et son engagement pour le football partout dans le Monde.
Attendons nous donc prochainement à revoir Carlsberg, sur nos écrans ou autre, enfiler sa tenue de football pour faire la promotion (entre autre) de la Chinese Super League.
Source : imgworld.com/.
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