La bouteille d’amaro epomyme du groupe italien Campari fait peau neuve en changeant sa bouteille et son logo.
Réalisée par Claessens International, une agence de communication basée à Londres, la bouteille Campari au col allongé possède désormais des épaules plus effilées, tandis que le verre arbore le blason de la marque en relief. Le logo Campari a été rehaussé et l’étiquette sur la face avant de la bouteille a été réduite pour un effet plus marqué.
Ces nouveautés s’incluent clairement dans une stratégie de modernisation de l’image de Campari : il s’agit en effet du deuxième changement sur les bouteilles et le logo depuis la création de la boisson en 1860.
Lees nouvelles bouteilles Campari seront disponibles dès Avril 2013.
Source : ladepeche.fr.
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